@ Haras national du Pin, Orne – Normandie / FRA
© Haras national du Pin * M.Guillamot 2022 sept.
Agency #byMgpY. #OfficialPhotographer #WCH #LEPIN2022
Sources : MGPY FRANCE. Photos by : M.Guillamot. M.Morisot (MFilms drône pilote & réalisateur). F.Damas. Q.Terrien.
Usage Right Categories
For photographers, there are four distinct usage categories that should be identified to clients.
1. Digital Usage Rights
Digital is a very broad term because of how vast the internet is. When you have digital usage rights of a product then you may only use its digital version. It cannot be used anywhere other than the digital world/community and it also cannot be used for commercial purposes.
2. Print Rights
This entails the hard, physical form of a photograph. So when you sell a print you can choose to give your client Print rights. A print release gives someone permission to reproduce your images for their own personal use. Personal use is the key term here. If a client wanted to make prints, canvases, albums, t-shirts, etc, they are more than welcome to do that for themselves and their entire family. They are, however, prohibited from using them for commercial reasons.
Under Print Rights You CANNOT:
Edit or alter the images in any way, including cropping and filters.
Claim the work as your own.
Use them for commercial gain.
3. Commercial Rights
When you grant a client commercial rights to your photos you are saying it is ok for them to use the images as a means of monetary gain in ads, marketing, promotions etc. of various causes/projects/campaigns. You are allowing others to use your work as a way to promote their work. This should be given a time limit so pictures that you take cannot be used forever. Perhaps 1-2 years.
4. Social Rights
Social rights of a photo allows clients to use the photos on social media, but if the editor from some upscale magazine approaches you and wants to feature your beautiful sunset profile picture with your husband in their summer issue you must say no because you do not own the rights to sell that photo to a third party.
Now, that you know some of the usage terms let’s discuss why it’s important to have a contract in place and to have conversations with your clients about what is and is not okay in terms of usage.
Related: Social Media Is An Invaluable Asset To Creative Professionals, Here Are 8 Ways To Make Sure You’re Making The Most Of It
CC BY-SA (Attribution & Share Alike): This license restricts the passing on of a variation of photography. It must remain in the same conditions as the initial work.
CC BY-ND (Attribution & No Editing): Images with this CC license may not be edited. Unprocessed, however, these images can be used for commercial purposes.
CC BY-NC (Attribution & No Commercial Use): This CC license restricts images to non-commercial use only. Images with this license, therefore, cannot be used for commercial purposes, such as in an online shop or for products for resale.
CC BY-NC-SA (Attribution, No Commercial Use & Share Alike): This CC license only permits non-commercial use of an image. In addition, edits of the work may only be passed on under the same conditions.
CC BY-NC-ND (Attribution, No Commercial Use & No Editing): With this CC license, images may only be used for non-commercial purposes. Editing the original work is not permitted